Your brand is what people say about you when you’re not in the room. It’s not just your logo or your company name. It’s your identity. It’s how people perceive you.
If you’re unhappy with your brand, it’s time to change. Rebranding is a big undertaking, but it can be transformative for your business. Here are ten ways to make sure your rebranding is a success.
- Define your goals
Before you even start thinking about a new logo or redesigning your packaging, you need to define your goals. What do you want to achieve with your rebrand?
Are you trying to reach new audiences? Change people’s perceptions of your brand? Refresh your product lineup.
Your goals will guide every other decision you make during the rebranding process, so it’s important to get them right.
- Do your research
Once you know what you want to achieve, it’s time to do your research. This is where you’ll gather all the information you need to make informed decisions about your rebrand.
Start by surveying your current customers and employees. Find out what they love about your brand and what they think could be improved.
Then, take a look at your competitors. What are they doing well? What could you do better?
Your research will give you a good understanding of where your brand stands today and where you want it to go.
- Choose a new name
If you’re changing your company name, this is the time to do it. Your new name should reflect your goals and help you stand out from your competitors.
Remember, your name is more than just a word. It’s an important part of your brand identity. So take your time and choose wisely.
- Create a new logo
Your logo is one of the most important elements of your brand. It’s often the first thing people think of when they hear your name.
So, if you’re changing your name or your brand identity, you’ll need a new logo. Work with a professional designer to create a logo that reflects your new brand.
- Update your packaging
If you sell physical products, your packaging is a key part of your brand. It’s often the first thing people see when they encounter your product.
So, if you’re changing your logo or your brand identity, make sure your packaging reflects those changes.
- Create a new website
Your website is one of the most essential elements of your online presence. It’s often the first thing people see when they search for your brand.
So, if you’re changing your logo or your brand identity, make sure your website reflects those changes.
- Update your social media
If you have an active social media presence, your followers will expect to see your new branding on your profiles.
So, if you’re changing your logo or your brand identity, make sure your social media accounts reflect those changes.
- Create new marketing materials
If you use print or digital marketing materials, make sure they reflect your new branding. This includes everything from business cards and flyers to email templates and social media ads.
- Train your employees
Your employees are the face of your brand. They’re the ones who interact with your customers on a daily basis.
So, it’s important to make sure they’re trained on your new branding. This includes everything from your new logo and colour scheme to your new website and social media accounts.
- Launch your rebrand
After all your hard work, it’s finally time to launch your rebrand.
Start by announcing the changes to your current customers and employees. Then, roll out your new branding across your website, social media, and marketing materials.
Rebranding can be a big undertaking, but it’s worth it if you’re not happy with your current brand. By following these ten steps, you can make sure your rebranding is a success.